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Let's suppose you have free time. Look at your hand as it is. Which thing do you hold? Book? Badminton racket? Spoon? Or a cell phone? I think many people hold a cell phone and spend lots of time using it. According to Statistics, 122.32 million people used smartphones in 2007, but 1,555.27 million people employed them in 2018. Nowadays it is common to advertise some stuff or services online because we often keep in touch and do shopping on a cell phone. Companies put ads in the intervals of videos and news. We are irritated by this type of advertisements, but naturally, we are getting exposed to it. You even get to buy things unintentionally. This type of advertising method is called "social media marketing," which naturally appears in our daily lives. In this article, let's look at the advantages of social media marketing through examples.

The remarkable advantage of social media marketing is that it can achieve significant effects at a low cost. As you know, we can use social media anywhere and anytime because it does not have a restriction of time and space. Utilizing this unique feature, social media marketing can save time through the linked posting service. Posting posts on a single social media enables interconnection of blog marketing, Facebook marketing, and Instagram marketing through links. In other words, the side of the corporation has the competitive advantages that can economize time because it is possible to promote at once without marketing separately. Besides, how they contacted their customers can also is much more efficient compared to traditional marketing. It is much more economical in cost-benefit wise to contact an individual via email or cell phone than to print out and distribute paper or hire advertisers. By doing so, we can save paper, ink, and labor costs.

There are Starbucks and Binggrae (Korean milk company), which utilizes social media marketing well. A typical strategy of Starbucks is 'CALL MY NAME.' Starbucks st in the U.S. write down customers' names on coffee cups and misnames them. However, customers are more interested than angry and boast of their Starbucks beverage cups by taking photos and posting them on Twitter, Facebook, and Instagram. If many people who have seen it go to Starbucks and go through the same thing, they post it on their own social media again. By repeating these situations, consumers are imprinted on the brand Starbucks. Of course, an employee who wrote the wrong name writes the name properly when the customer revisits the store, and the customer can be moved. In this way, Starbucks was able to benefit significantly from its special services at no additional cost. Binggrae used a hashtag to enable consumers to communicate with various information using social media. Binggrae has removed the existing "banana-flavored milk" product name and allowed consumers to make their product name. After creating their unique sentence, they put a hashtag on their social media. Event winners were also given the opportunity to become advertising models. This event had become a big topic because this event had gotten a few thousand posts within just ten days of its run. Like this, social media marketing can be said to be a marketing technique in which people voluntarily spread brands or companies' products.

Next, social media can enhance consumer satisfaction with real-time communication. In the past, a company used to be a closed communication that unilaterally delivers messages to consumers. However, now, real-time interaction between businesses and consumers has become active due to the ripple effect of social media. Now, when a customer writes a comment on a company's social media, the manager can quickly identify a customer's needs by giving a real-time response to a customer's comments. So, why should corporate social media be created? First of all, corporate social media offers customers a friendly image, just as they have their social media. The corporate homepage is an introduction to companies and has a robust formal model that consumers cannot easily access. Unlike a corporate website, customers approach corporate social networking sites with ease, and can easily visit them anytime by registering a company as a friend. Through various events, customers visit corporate social networking sites frequently. As a result, they get real-time news from companies that naturally appear on corporate social networking sites, creating relationships between companies and customers.

Before social media marketing was activated, corporations used offline stores intensively. Offline stores can provide emotional customer services, such as eye contact or direct product description. People say that offline marketing is more effective on the grounds that it provides people with various personal experiences. These days, online advertising is not just about selling what you want to sell. Social media marketings analyze what people wish to, offer customized services, and try to make them consumers. It also provides statistics on who is interested in companies' products and services in order to make customer by tailor-made marketing focused on customers' interests. Is that all? Consumers can visit the offline store to check the product, and when they take a bar code with a smartphone, they can search for and compare all the related products to find the lowest price easily. If you pay 100 dollars, you can receive the product in 2-3 days, but many people do not buy it for more than 150 dollars at offline. People have the advantage of being able to purchase products cheaper than offline stores due to the reduced distribution stage, and being able to sell them cheaply because they do not need to spend a lot on the seller's part.

If you search for social media marketing cases, you will know that many things around you can be examples of social media marketing. Purchasing goods online not only saves time, but also allows people to buy them at lower prices. Given the recent rise in social media marketing usage, social media marketing seems to be the best way to maximize profits. But too natural social media advertising leads us to lose control and overspend. To prevent this situation, we should look at social media ads and understand how social media marketing can affect corporate perceptions. Now let's look at the advertisement carefully!

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<저작권자 © The Leaders Tribune , 무단 전재 및 재배포 금지>

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