On Feburary 20th, according to the Harrier Organization, Samsung's corporate reputation has plunged sharply in the United States.
Samsung has been ranked in the top-10 for the third consecutive year, but it seems to have been a setback to the fact that Samsung's Vice Chairman Lee Jae-yong has been implicated and involved in the choisunsil's monopolization of government administration since the end of last year, and based on the Galaxy Note 7 was discontinued because of the battery explosion. As a result, Samsung ranked 49th.
Galaxy Notes 7 has become an issue in the global market, including the U.S., Korea, and other global markets. Since then, some airlines have taken measures to ban the Galaxy Notes in the plane. Thus, we can see that their brand image was damaged.
Considering the timing of the investigation, prosecutor's investigation was connected with 'Choi sunsil scandal' allegations of bribery investigation about Lee Jae-yong appears to have affected the effect.
The survey was conducted online on November 29 to Dec. 16, 2011, targeting more than 3,000 U.S. consumers. The survey included six categories : corporate vision, leadership, social responsibility, good will, product and service, and financial performance.
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